As members of the esteemed Communications Field I don’t think it’s lost on anyone that we fall into traps, ruts, patterns and other lawn hazards when it comes to naming features.
Tommy Kramer had a great line:
“If everyone is doing something, DON’T DO IT.”
So why would you have a weekend theme or prize term that’s been used by everyone else in town, repeatedly, since the dawn of time?
The Wolf in Greensboro calls their prize packs “Fun Bags”, as in “You’ll love our Fun Bags”.
To paraphrase John Lennon, I’m not the only one. On a Radio board a few weeks ago I caught someone bitching about doing Family Four Packs and seemingly the whole industry chimed in.
A few years ago Dave Ryan from KDWB and I got into a battle to see who could come up with new terms for old contests. We each submitted a bunch of our creations to a Facebook audience and let them decide.
“Win It Before You Can Buy It”? “Family Four Packs”? Is that how far we’ve evolved?
What is another horribly played out term? “Prize Packs”. Seriously. Google the term. The Clean Home Journal does freaking prize packs. Here are the winners, as decided by people on Facebook which I think is how we should settle all conflicts, concerns or disputes. “Vladimir Putin? Dick or Not?”
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Crap Pack winner
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Fun Pack
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Fabulous Parting Gifts
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Grab Bag
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Double Bagged With Stuff From (client)
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Prize Pot
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SPAM (Spectacular Prizes And More)
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Prize Bomb
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Adventure Pack
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Shopping Spree In The Prize Closet courtesy of (client)
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Play Set
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Heapin’ Helpin’ Of Prizes
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Rock Box (for the AOR’s)
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Bag ‘O Swag
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Fun Bags (from The Wolf in Greensboro)
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Treasure Chest
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Schwag Bag
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Prize Sack
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Prize Chest
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Closet Stuffers
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Double Dose Of Prizes
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A Long Pull On The Prize Pipe
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Barrel Of Prizes
Family Four Packs
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Family Five Packs
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Double Date Prize Pack WINNER
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Dysfunctional Family Four Pack (three tickets and you leave the 4th kid at home)
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Quality Time With The Kids prize pack
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A More Then Four Pack (however many tickets you want to give out. Five. Six. Etc.)
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Blended Family 7 Pack
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Kid Friendly Four Pack
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Supersized Tickets
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Family Pack Of Tickets
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Tickets For The Whole Family (however many you need to take the whole gang)
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F.N.O. (Free Night Out) Passes
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Family Night Out Prize Pack
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A Mini Van Full Of Tickets
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A Row Of Seats
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Family Fun Pack
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Office 12 Pack
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A Four In The Door Pack Of Passes
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Four On The Floor Pack
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Carpool Prize Pack
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Everyone But The Pets Packs
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Brat Pack
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Happy Tickets
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“Six Tix”
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Handful Of Tickets
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Passes in the (Station) Family Zone at (event)
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A Set Of Six
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An Ishload Of Tickets
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Four For You prize pack
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Four Star Prize Pack
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The Daily Double: Twice As Many Tickets
Win It Before You Can Buy It
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A “Line Crashing” Pack Of Tickets
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Cop It Before They Drop It
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Illegal Tickets (we’re going to get C&D’ed for giving these away early)
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Premature Exhilaration
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Get It Before They Print It
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Steal Them Before You Can Buy Them (for tickets) WINNER
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Burn ‘Em Before You Can Buy Them (for CD’s)
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Steal ‘Em Before They Deal ‘Em
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Early Reticketment
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Weekend of Firsts
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A “Me First” Prize Package
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#1 (tickets to the #1 movie, a copy of the #1 CD, and be #1 in line for whatever) Weekend
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First On Your Block Prize Package
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Under The Table Tickets
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Random F Word Weekend (Free and First)
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“I Always Come First” Prize Pack
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E.P.T. (Extraordinarily Premature Tickets) Maybe you have the winner take a test and if it turns pink, they get the tickets.
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The Prize Time Machine. Not really a name, maybe so much as a weekend. You send a listener forward in time to say, October, 2014, before Star tickets are even on sale. Or May of 2014, where you can buy XXXXXX tickets before their big summer tour. And the listener, in the Prize Time Machine gets to buy tickets in the future. No one else can do it.
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