New Years Revolutions

Here are a few things to resolve for 2014:

• If someone says “But, in a PPM World…”, mock them.

• Do the opposite. If everyone is doing something…DON’T DO IT!!!

• Don’t kill any listeners.

• Don’t call me after 10 pm.

• Try at least once a week to help someone get a job.

• If there’s anything that you’ve done more than two years in a row, add, tweak or update it

so you don’t get caught in a rut.

• Learn to use your corporate attorney. Think ahead and give them the impression that you

actually thought out potential risks before submitting.

• Go to work each day knowing that you have a job the 99.9999999% of your listeners

would sacrifice a ‘nad to have.

• No one ever keeps a gig by pissing off the Sales people. Learn to work together with

them and amazing things will happen.

• Conversely, there has really never been a client request that could be done “as

submitted”. Have the audacity to rework these things so that they work for the station

AND the advertiser.

• Strive to get at least ten listener complaints next year. Great stations always tick off a

couple of people. Why? Because they take risks.

• Go to your social media and reply to people’s questions. Facebook is not there solely for

the purpose of spamming the audience. It’s there to connect with them.

• Shake hands with 25% of the people in the market in 2014.

• Don’t wait for charities to bring you opportunities; look for them. The best charity “stuff”

ever, came from stations seizing local stories that everyone else missed.

• Don’t forget the Teens. If we don’t court them now, there won’t be any 18-34’s in a

couple of years.

• Remember that law enforcement monitors Craigslist like a muther…so watch out.

• Telling an intern “Haba haba ding ding, baby you gots everything” is now considered an

HR offense so use semantics.

And now, back to the stupidity.

before I felt like I had ants crawling all over me. DAMN my