As the original social media, Radio has always been about storytelling and not just on the air, but at conferences, in bars and of course, on social media. War stories of amazing promotions, crazy coworkers, epic battles and the artists who we’ve met.
We’re on the cusp™ of a season where there are a lot of potential menu items (promotions) being shoved down our throats by servers (advertisers) and no one has ever won when they get everything on the menu, ie, you have 63 promotions on the air in December. You don’t win because it’s a morass of Win-A-Gift-Cards and the clients don’t win because their promotion is sinking in the morass.
I’ve always applied the Chinese Menu Theory of Christmas Promotions. We have three promotions and everyone is invited to be a part of one.
With Texas slowly draining and Irma now threatening the east coast, it’s maybe a good time to review one of our medium’s greatest strengths: being able to change the plan and be of assistance during crises.
Promotions is the Art of Standing Out. And with Halloween that can be hard since every bar, legion hall or other establishment with a liquor license, on the planet, will have a party. What you need to do, to win, is to get the Professional Costume Crowd. So it’s a really good exercise in problem solving: how are we going to do something, like a food drive or a toy drive or a Valentines wedding or a Halloween party, that will crush everything else? Because why would you ever want to do something that wasn’t remarkable?
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