Spot checking Your Facebook Customer Service
How good is your brand’s social media customer service?
Auto-posts And Other Signs Of The Impending Apocalypse
Do we need continual 24/7 social media content? Absolutely. Are we limited in the number of bodies who can help us achieve that? Also absolutely. I’m not anti-auto-post too much, but just put a tiny bit of effort into it.
A day on social media should be like a series of plays on a football field: a strategic mix of passes and runs that keep the opponents second guessing the next move. Your audience should feel almost required to check your pages every day because they could miss something. It’s the same formula that great TV shows have.
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