Promotions With A Pay Off
A couple of years ago one of the PD’s that I consult reached out and asked me for something that would juice a little noise about the morning show, tr: do something that would get people going into work and asking their coworkers “Did you hear what happened on...
The Strom Thurmond Theory Of Marketing
One of the hotels that I regularly layover at in Minneapolis has all new front desk staff spend a day at the airport, familiarizing themselves with every element of the operation. They do this so when some stressed out women with three screaming kids calls from...
The Jo Jo Wright Theory Of Night Stardom
In a lot of places, the night show has become this sterile, chlorinated, dumbed down, music intensive four hours of wall paper. There’s a reason everyone sounds the same: it’s pretty hard to be unique and capture the vibe of the market when you’re sealed in a 10X10 studio cut off from the world.
The Cool Quotient
It’s surprisingly hard to explain the concept of ‘cool’ to someone in Radio. It’s mindblowlingly frustrating to work with people who are content to be background music.
The Carol Frey Theory Of Product Placement
How can you increase the odds of getting visibility? There are times and places where you know you are going to be swarmed with TV crews.
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