The word on the street teamers
When it comes to concerts and other huge community events, whoever has the most bodies wins. Here is my mathematical equation for how many interns/street teamers you should have when the end of May hits.
The Arlyn P. Theory Of Hiring A Promotion Director
It takes a special kind of person to work in Promotions. You should have a sense of humor. You should have an insane work ethic. You should be creative but also have mad detail skillz™.
3, 2, 1….Launch
The first five hours of a station’s existence are its most important five hours.
The Power Of A “Mall Idea”
With BDS and social media trending and all of the other opportunities for low-effort research and analysis, Radio has kind of forgotten that sometimes, you just need to go out and talk to people. It’s the best market research ever. Wild in San Francisco...
Inter & Outerviews
I remember the morning that Mancow blocked the Bay Bridge pretty clearly. It’s hard to forget when a GM calls and leaves a breathless voicemail that said “Turn on CNN!” followed by a dial tone. The biggest bacchanalia of a press orgy that I’ve ever seen...
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