by Paige Nienaber | Jul 28, 2017 | Promotions, Uncategorized
Promotions is the Art of Standing Out. And with Halloween that can be hard since every bar, legion hall or other establishment with a liquor license, on the planet, will have a party. What you need to do, to win, is to get the Professional Costume Crowd. So it’s a really good exercise in problem solving: how are we going to do something, like a food drive or a toy drive or a Valentines wedding or a Halloween party, that will crush everything else? Because why would you ever want to do something that wasn’t remarkable?
by Paige Nienaber | May 22, 2017 | Promotions
I can handle when promotions don’t go perfectly but the thing that just makes my head do the whole Star Wars Death Star Blowed Up Thing is when stations miss opportunities to market themselves.
Missed opportunities suck. Write that on a post-it and stick it on your office wall.
by Paige Nienaber | May 1, 2017 | Business of Radio, Promotions
The audience has the attention span of a Golden Retriever. So get a calendar, write in what you know you have coming up and start filling in the blanks. Like a row of dominoes.
by Paige Nienaber | Mar 10, 2017 | Promotions
There are so many metaphors that tie Radio to politics and even romance. And since some of these are fairly large, I guess they would be megaphors. Politicians are prone to embellishing the truth. I know. It’s a shock. Do you need to sit down and collect your...
by Paige Nienaber | Feb 23, 2017 | Promotions
A great promotion is like a movie. There’s a beginning. There’s a middle. Stuff that’s unexpected could happen. And then there’s an end.
by Paige Nienaber | Feb 17, 2017 | Business of Radio, Promotions
I want to apologize for the title of this blog. My digital person, Isabel, read some piece about how people with degrees in Economics are the new Money Demo, so she gave me a list of key words to work into our content. Like “gold standard”, “market fluctuation” and...
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