The Cool Carl Paranski Theory Of Cool
Looking back at high school you realize that really, there were maybe one or two people who were actually cool. And they were cool because they didn’t try to be cool. They were kind of above all that stupidity. They were just themselves and if you didn’t like them, well, that’s alright. Cool? That’s just something you are.
The 90’s Strike Back
The 90’s were good and Radio is cyclical so they were bound to come back. And this is a good thing.
The Small Town America Beer Display Theory of Radio Wars
The first five days of any radio station are the important in its life cycle, which seems to be lost on quite a few people.
After a few months of “establishing our music position” and playing 10,000 songs in a row with no talent or commercials, you’re just another station.
The Rock City Theory of Marketing
Progressive signage to promote appearances and events and even simple cash contests. A line of cheerleaders spelling out a phrase is more likely to get a morning commuters attention than a quick 17 second promo that is indistinguishable from a spot for Maggengill in its energy and excitement level.
Miss Peregrines Home for Peculiar Promotions
The best part of being huge and successful: doing stuff that breaks the mold. It’s a freedom to have fun. Peculiar doesn’t have to be bad. Promotions is about getting noticed and being a little weird never hurt.
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