The Time I Launched A Radio Station On An Airsickness Bag
I’ve begun to realize that as I get older, I tend to start stories with “So…”. As in “So…I reckon it was aught two and Caleb and I went up to the county seat to scutch flax for Widow Holmvig…” So…I reckon it was aught six and I was consulting...
We Are (Almost) The Champions And Other Great Moments In Playoff History
Promotions is often the Art of being relevant, topical and in-the-moment. Between Chases Calendar of Events and social media, it’s pretty easy to gauge what’s trending and what kind of stupid holiday like “Talk Like A Pirate Day” might be fodder for doing something with it. Sometimes you don’t even need matrices and algorithms to know that there’s an opportunity, like, when, everyone in town is losing their minds about your team making it to the playoffs. That’s a given.
Caller 10,000: The Time MTV Gave Away A Date With Prince
Radio contests NEED sizzle and excitement and pending outcomes. So, with the $1000 Free Money Cash Hook Up, ask yourself, is anyone going to remember that contest 33 years from now? 33 minutes from now?
“The Mary Richards Party” Explanation For Promotional Disasters
“Mary Richards. On ‘The Mary Tyler Moore Show’. Whenever she had a party, it was a disaster. No one would come or there was a blizzard or something bad happened.”
Bit Marketing, or, Promotions With No Budget
It’s fun to watch the competition, locked into a national contest, just get pummeled with promotions.
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