by Paige Nienaber | Jun 2, 2020 | Business of Radio, Contest, Pandemic, Promotions
2020 is going to be The Summer Of Outdoors. The summer when people are going to find every excuse imaginable to be in their gardens or pools or biking or hiking or walking their dogs or grilling in their driveways. So, nice, concise, sterile breaks aren’t going to reflect that.
by Paige Nienaber | May 12, 2020 | morning show, Pandemic, Promotions
As some semblance of what is and what isn’t normal returns to our lives, we need to look into the near future and start ramping up plans for the summer. Knowing that people are going to be “out” (safely and distanced) at every opportunity, maybe that’s your Summer umbrella: Get Out, And Stay Out. And the focus is all of the stuff above and more. Boating. Golfing. Backyard gatherings. Barbecues.
by Paige Nienaber | Feb 12, 2020 | Promotions
4% of people play contests so really, the only true purpose of a contest is to add excitement to the overall presentation of a brand. We can’t manage our winners like a game show but we can create platforms that might elicit that visceral response. We can do promotions that will get “live” winners. Because nothing sounds like paint drying more than awarding a trip to the Superbowl to someone who cashed in VIP Club points.
by Paige Nienaber | Jan 19, 2020 | Business of Radio, morning show, Promotions
With all of the talk about “live and local” we have an opportunity to really step-it-up in that department.
There are an increasing number of brands that you can listen to for an hour and literally have no idea where they are. So, there-in lies the opportunity. What features or promotions are there that you can add a local spin to?
by Paige Nienaber | Dec 7, 2019 | Business of Radio, morning show, Promotions
Here’s what you should do while everyone is cleared out and on vacation after Christmas; write “1%” on a sheet of paper, run off a bunch of copies and post it around the station. Why? Because that’s your goal for 2020. To get just 1% more of your listeners engaged, activated and playing your contests.
by Paige Nienaber | Sep 3, 2019 | Promotions, Uncategorized
We’re heading into Fall ratings and it’s an exciting time indeed. A time of begging, bribing, cajoling and forcing people to listen at insane appointment times in the hopes of increasing our listenership. And we’re so good at it that we get up to 4% of our audience to...