The Summer Of ‘20

The Summer Of ‘20

As some semblance of what is and what isn’t normal returns to our lives, we need to look into the near future and start ramping up plans for the summer. Knowing that people are going to be “out” (safely and distanced) at every opportunity, maybe that’s your Summer umbrella: Get Out, And Stay Out. And the focus is all of the stuff above and more. Boating. Golfing. Backyard gatherings. Barbecues.

The Price Is Right Theory Of ‘Excited Winners’

The Price Is Right Theory Of ‘Excited Winners’

4% of people play contests so really, the only true purpose of a contest is to add excitement to the overall presentation of a brand. We can’t manage our winners like a game show but we can create platforms that might elicit that visceral response. We can do promotions that will get “live” winners. Because nothing sounds like paint drying more than awarding a trip to the Superbowl to someone who cashed in VIP Club points.

“Local” In 2020

“Local” In 2020

With all of the talk about “live and local” we have an opportunity to really step-it-up in that department.
There are an increasing number of brands that you can listen to for an hour and literally have no idea where they are. So, there-in lies the opportunity. What features or promotions are there that you can add a local spin to?

When Money Can Be More Than Money

When Money Can Be More Than Money

We’re heading into Fall ratings and it’s an exciting time indeed. A time of begging, bribing, cajoling and forcing people to listen at insane appointment times in the hopes of increasing our listenership. And we’re so good at it that we get up to 4% of our audience to...