If I had a Mantra (and I really do need one)(plus an affectation like a monocle or a walking stick) it would be that I hate to see stations miss opportunities. We have all of these opportunities that present themselves, and how many have you actually seized on and done something with? Great radio stations dig and scavenge for opportunities.
Great, amazing promotions have teases. We’re so desperate to be liked that we tell people everything up front. With weekend contests I’d usually start with little bits of info starting on Wednesday, ie: “All this weekend, KSFM is turning green.”
What the Hell does that mean? Well…you’ll have to listen to find out. Most weekend contests are muggings: we ambush them with EVERYTHING at 5 pm on Friday and by the time they’re all aboard, it’s Sunday afternoon and the weekend is almost over.
“Romance” applies to events too.
This post is a reminder that it’s entirely possible that sometimes, even your Legal Dept. at the corporate level is fallible.
Promos are often viewed as spots and that you really need to do more than just run some imaging. You need a ground assault.
For a Millenia we have been giving shirts to people and have pretty much trained the global populace that if they ask, they could get a shirt. And let’s be honest: people will ask stations that they’ve never heard of for a shirt.
Radio Life is about stories. It’s about friends and coworkers and rehashing the highs and lows of our careers. And just about everyone has had their own disaster tale, and when someone tells me that “Nope, never had a contest calamity”, I’ll suggest that maybe they’re not trying hard enough.
Great homerun hitters go up to the plate and they swing. And they usually have the most strikeouts on their team but, when they connect, that stands erupt and they’re mobbed at home plate.
This is not one of those moments. This is the kind of experience that, years later, you still kind of get involuntary full-body shivers.
This is….The KDWB Blimp.
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