by Paige Nienaber | Jul 2, 2013 | Promotions
There’s something about “heights” that takes promotions to a new level. (I’m sorry: I agonized over that line for at least 30 seconds and there was no way to make it sound less cornball) [dropcaps type=”colored”]W[/dropcaps]hen I do Street School with the...
by Paige Nienaber | Jun 20, 2013 | Promotions
I remember in the not so distant past watching a TV spot for a radio station with all of these smiling, happy, racially mixed Up With People clones dancing on the street and raving about the station. And I looked at them and thought, “They flew in models from LA....
by Paige Nienaber | Jun 11, 2013 | Promotions
I had a VP task me one time to listen to one of his stations and challenged me to “Tell me what market they’re in. Seriously. Pretend you don’t know, listen for an hour and honestly tell me that anything outside of the ID and address mentions in spots would indicate...
by Paige Nienaber | Jun 5, 2013 | Promotions
Radio is very much the follower when it comes to trends. Mark Adams at CBS in Houston is pretty enlightened and observant and is generally 3-6 months ahead of the rest of radio when it comes to stuff. He told me about youtube about a full year before I ever heard...
by Paige Nienaber | May 24, 2013 | Promotions
Rick Thomas, who was recently repatriated to the mainland and K-Earth after working in paradise for fives years (Hawaii), is a Wise Dude. Not a Wise Man. Unless he shows up at a department head meeting with myrrh. Early on in our business relationship, there...
by Paige Nienaber | May 15, 2013 | Promotions
Radio has always been awful at promoting our “stuff” and I somehow have to believe that that factors into the ridiculously low percentage of people who play our contests. If I put an ad in my local paper and said “This Saturday at 1 pm, I’m going to give ONE THOUSAND...
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