by Paige Nienaber | Nov 14, 2013 | Promotions
When discussing Radio and marketing, there are a lot of valid political metaphors and analogies that get bandied ™ about. It is a lot like a campaign and when people are strapping on meters or filling out diaries they’re voting for or against you. Hopefully you shook...
by Paige Nienaber | Nov 4, 2013 | Promotions
Next week’s blog post will be about Promotional Positions and will offer up an exercise we do whenever we launch a station, or know we’re going to be launched on. It’s also outstanding just as a look back at the year as we head into ’14 and see what we need to lock...
by Paige Nienaber | Oct 28, 2013 | Promotions
I’ve never claimed to be the brightest person out there and, in fact, I’m pretty much living up to all of my 8th grade student advisor’s expectations but without the orange jump suit. I was on the fence re: Google until just recently. They might actually be more than...
by Paige Nienaber | Oct 11, 2013 | Promotions
You would pretty much have to be deprived of all your senses to be unaware that Halloween is upon us. I include Taste and Smell before of Pumpkin Spice beverages. One of my favorite Michael Martin quotes regarded a radio station whose website was literally...
by Paige Nienaber | Oct 4, 2013 | Promotions
KSFM in Sacramento has been a monster for many years. Just one of those really successful stations that is consistent and large and fun. One of the secrets to their winning has been great morning shows. They’ve consistently had great morning shows. Lots of them, but...
by Paige Nienaber | Sep 19, 2013 | Promotions
I’ve always known that it takes a certain kind of person to “get” me and that there are far more people that I scare the crap out of. The second group generally are managers and directors who don’t like deviating from the game plan (some of the greatest promotions of...
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