by Paige Nienaber | Mar 17, 2014 | Promotions
As members of the esteemed Communications Field I don’t think it’s lost on anyone that we fall into traps, ruts, patterns and other lawn hazards when it comes to naming features.
Tommy Kramer had a great line: “”If everyone is doing something, DON’T DO IT.” So why would you have a weekend theme or prize term that’s been used by everyone else in town,
by Paige Nienaber | Mar 4, 2014 | Promotions
If you think about it (and I do, late at night, in the dark, playing with my guns, updating my Enemies List) promotionally, great things come in round sizes. Let’s discuss, shall we? We’re in Show Business. If the lottery just had a fish bowl with some...
by Paige Nienaber | Feb 11, 2014 | Promotions
Arbitron has always been the great whipping boy of Radio. When we drop unexpectedly and dramatically, it’s because “(Bad word removed since the internet is no place for profanity) screwed it up. Again.” And when we go up, it’s because “(Really bad word for an act that...
by Paige Nienaber | Jan 26, 2014 | Promotions
In Minnesota we have some annual seismic shifts in your lifestyles and they all seem to have “Opener” as a suffix. Deer opener. Fishing opener. Duck opener. Twins/Vikings home opener. And of course, “The friggin’ beer ain’t a twist off Wally. Get me da opener, will...
by Paige Nienaber | Jan 3, 2014 | Promotions
Resolution #9 It’s very easy to leave the web and social media alone since many of your have actual departments that do that. But you should seriously take a minute a day just to spot check what’s getting posted. If you’re at a station in Florida in June and someone...
by Paige Nienaber | Nov 25, 2013 | Promotions
Gather ‘round kiddies and let your good old Uncle Paige tell you a scary Christmas story. “A scary Christmas story Uncle Paige?” Yes Erin. Climb up here. The rest of you crowd around. Now all of you get real close and I’ll tell you a story. A sad story about a radio...
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