Semantics & The Joy Of Word Play
Radio is not about minimalism, it’s about maximalism. About taking what we say and spinning it so that we appear larger than life.
Carpe De-Prom (Seize The Prom)
Every Spring there is a prom story that ends up in the little Top Three Trends list that Facebook has. These stories are going to happen and if you keep your fingers crossed they’ll happen in your market. Then, get everyone together and ask the staff, “What’re we going to do with this?”
What Would The Jimmy’s Do?
I think you can really separate and weed out the Great Stations from the Not So Great Stations when you look at what they do when something like Sandy Hook occurs. Or, when you look at their promotional calendar two weeks before Christmas.
This is it. Our the mid-point of our Meat & Potatoes promotional season. Halloween into Thanksgiving into Christmas into New Years. One amazing opportunity after another after another to market the station, make money, create buzz and close out the year with a bang, not a thud.
The Carol Frey Theory of Broadcasting In Blizzards
Blizzards generally are not a surprise. They don’t sneak up on you like a tornado or an earthquake or a rash 10-14 days after attending a bachelor party in Las Vegas. On New Years 2011, Fargo was going to get nailed. This was not a surprise. They’d been calling...
The Jenny Murphey Theory Of Receptioning
Have you ever worked at a station that didn’t have a superstar person up front? These game-changers, these intangible employees are often right in the heart of the demo, are usually true fans of the product, they meet more listeners than all of the other staff combined, and they literally establish the vibe when you walk in the door.
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