by Paige Nienaber | Oct 25, 2023 | Business of Radio, Promotions
During my formative years I was incredibly fortunate to work at WLOL in the Twin Cities. The station was a monster and the talent in the halls was ridiculous. And not just on-air but just across the board from Traffic and Production to the Business Office and Engineering.
by Paige Nienaber | Sep 11, 2023 | Business of Radio, Promotions
It’s not easy to be a Minnesota Sports Fan. Life on the tundra and a Lenten diet of lutefisk (jellied cod soaked in lye) have toughened us and have helped make late season collapses easier to suffer through. So we try not to get our hopes up and...
by Paige Nienaber | May 22, 2023 | Business of Radio, Contest, Promotions
If you get a bunch of Programmers together, inevitably someone will bring up the time some AE agreed to do something atrocious or committed the station to doing something that, well, was a really bad idea. It can be soul crushing to see a station just waste a million dollar prize for a seemingly tiny sales opportunity knowing the insane lengths that people will go to try and just PURCHASE concert tickets.
by Paige Nienaber | Mar 5, 2023 | Promotions, Street Teamers
I celebrate April Fools like some people celebrate Christmas: it’s MY holiday. It celebrates everything that forms the core of my belief system. And I did some good ones over the years. When I was at Kiss 102 in Charlotte there was the Coliseum...
by Paige Nienaber | Jan 20, 2023 | Business of Radio, Promotions
Promotions as applied to Radio, gaming or anything else requires that you know the audience and what they would actually pay money for. Beefy tee “fun run shirts” aren’t going to move the needle in 2023.
by Paige Nienaber | Oct 16, 2022 | Promotions
If I had a Mantra (and I really do need one)(plus an affectation like a monocle or a walking stick) it would be that I hate to see stations miss opportunities. We have all of these opportunities that present themselves, and how many have you actually seized on and done something with? Great radio stations dig and scavenge for opportunities.