by Paige Nienaber | Dec 7, 2020 | Business of Radio, Pandemic
Remotely broadcasting is going to continue and consequently, maybe we could have some fun with it. Radio has never done a great job with visuals but between creating videos and social media and our sites, we’re getting better. We’re just not there yet.
by Paige Nienaber | Jun 2, 2020 | Business of Radio, Contest, Pandemic, Promotions
2020 is going to be The Summer Of Outdoors. The summer when people are going to find every excuse imaginable to be in their gardens or pools or biking or hiking or walking their dogs or grilling in their driveways. So, nice, concise, sterile breaks aren’t going to reflect that.
by Paige Nienaber | May 12, 2020 | morning show, Pandemic, Promotions
As some semblance of what is and what isn’t normal returns to our lives, we need to look into the near future and start ramping up plans for the summer. Knowing that people are going to be “out” (safely and distanced) at every opportunity, maybe that’s your Summer umbrella: Get Out, And Stay Out. And the focus is all of the stuff above and more. Boating. Golfing. Backyard gatherings. Barbecues.
by Paige Nienaber | Apr 16, 2020 | Pandemic
A sign of a great Radio campaign is when people can sing the jingle 40 years later. And great copy will sell spots.
by Paige Nienaber | Mar 25, 2020 | Pandemic
People are locked down, quarantining and are scared. So maybe there are things we can do to help them through this. This could be a chance for us to remind ourselves and our listeners that we can be more than just a wacky morning show top. Help the listeners. Help your clients. And help your stations. It’s a scary time but we got these silly things called licenses for just these kinds of moments.