by Paige Nienaber | Mar 16, 2018 | Contest, morning show, Promotions
There’s no doubt that there’s a generation of Radio People who the significance of the first decade of MTV, would be totally lost on them. MTV was basically Radio. But with a visual. The programming was based on Radio. The people who created it and 4 of the five first VJ’s were all from Radio. Bob Pittman and the rest took great, classic radio promotional concepts that we will still do, and add a visual to them. The methodology was usually the same: send in a post card. And that’s fine. Great prizes are usually bigger than the way we award them.
by Paige Nienaber | Jan 19, 2018 | morning show, Promotions, Street Teamers
Looking back at high school you realize that really, there were maybe one or two people who were actually cool. And they were cool because they didn’t try to be cool. They were kind of above all that stupidity. They were just themselves and if you didn’t like them, well, that’s alright. Cool? That’s just something you are.
by Paige Nienaber | Jul 10, 2017 | morning show
Every market has that suburb that it’s all right to make fun of. I’ve seen the same thing happen numerous times and with numerous morning shows. They intentionally or not threw a little attention at an oft-ignored corner of the market and became stars. It’s always good to know what community that is. And then test the waters occasionally to see if they have a sense of humor and then, who knows, you might move a whole town over into your win column.
by Paige Nienaber | Dec 1, 2015 | morning show, Promotions
A Red Ryder BB Gun With A Compass In The Stock And This Thing That Tells Time and Other Things To Ask For For Christmas It’s that time of year when God, proving that He has a sense of humor, will reach out to stations and ask “If there was something you really...
by Paige Nienaber | Oct 15, 2015 | morning show, Promotions
A couple of years ago one of the PD’s that I consult reached out and asked me for something that would juice a little noise about the morning show, tr: do something that would get people going into work and asking their coworkers “Did you hear what happened on...
by Paige Nienaber | Sep 1, 2015 | morning show, Promotions
One of the hotels that I regularly layover at in Minneapolis has all new front desk staff spend a day at the airport, familiarizing themselves with every element of the operation. They do this so when some stressed out women with three screaming kids calls from...
Last Tweets