We spend so much time trying to create stuff when our answers might be in the audience. You just need to have the radar up for these people who, for a minute, might be passing through your orbit. And then get their number and find a way to use them. Listeners are truly an untapped resource for content and when someone “unique” calls in, grab them and hold on. You might have hit Gold.
Imagine having such a strong morning show that you didn’t feel that you needed to air all of the celebrity interviews that were being shoved down your throat. Comedians. Actors pushing projects. Those kinds of interviews where you wonder, “What am I supposed to do with Judy Tenuta?”
All celebrity interviews sound the same. Acknowledging that is part of a 12 Step process to Radio Recovery. So doing them differently would be to execute the Art of Promotions: to stand out.
As some semblance of what is and what isn’t normal returns to our lives, we need to look into the near future and start ramping up plans for the summer. Knowing that people are going to be “out” (safely and distanced) at every opportunity, maybe that’s your Summer umbrella: Get Out, And Stay Out. And the focus is all of the stuff above and more. Boating. Golfing. Backyard gatherings. Barbecues.
With all of the talk about “live and local” we have an opportunity to really step-it-up in that department.
There are an increasing number of brands that you can listen to for an hour and literally have no idea where they are. So, there-in lies the opportunity. What features or promotions are there that you can add a local spin to?
Here’s what you should do while everyone is cleared out and on vacation after Christmas; write “1%” on a sheet of paper, run off a bunch of copies and post it around the station. Why? Because that’s your goal for 2020. To get just 1% more of your listeners engaged, activated and playing your contests.
Street Teamers are far more likely to be approached and asked a question about the programming or promotions of a radio station than anyone else on the staff. So it kind of behooves them to have the answers. Being an effective representative of the radio station is a lot more than wearing a clean T-shirt and having above-average hygiene. It’s about having knowledge of the brand and being able to share it with the listeners and listeners-to-be.
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