by Paige Nienaber | Jul 4, 2020 | Business of Radio, Contest, Interns, Promotions
“Creating” a contest or an event or a promotion is an exercise in problem solving. Facebook is a great facilitator of research. It makes focus grouping 30 non-Radio friends with “Hey, Brad Paisley wants to do something creative on Zoom” instant and easy. We’re only as good as our ideas and there’s a whole resource for them that we’ve never tapped.
by Paige Nienaber | Feb 14, 2018 | Business of Radio, Interns, Promotions, Street Teamers
When I go around and do Street school with the radio stations every spring and train in their promo teams, one of the things that I highlight at the very beginning, is that when you meet somebody on the street they interviewing you for the job of being their favorite...
by Paige Nienaber | Jan 26, 2017 | Business of Radio, Interns, Promotions, Street Teamers
When it comes to concerts and other huge community events, whoever has the most bodies wins. Here is my mathematical equation for how many interns/street teamers you should have when the end of May hits.
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