Do you want to win, or do you want to follow the rules? I think you can do both, but sometimes you have to make a tough decision and beg for forgiveness. I got called on the carpet to explain why I had changed a weekend contest early on a Friday evening. I explained that it was simple: the competition was beating us, and did we want to follow the rules or did we want to win.
There’s no doubt that there’s a generation of Radio People who the significance of the first decade of MTV, would be totally lost on them. MTV was basically Radio. But with a visual. The programming was based on Radio. The people who created it and 4 of the five first VJ’s were all from Radio. Bob Pittman and the rest took great, classic radio promotional concepts that we will still do, and add a visual to them. The methodology was usually the same: send in a post card. And that’s fine. Great prizes are usually bigger than the way we award them.
The first five days of any radio station are the important in its life cycle, which seems to be lost on quite a few people.
After a few months of “establishing our music position” and playing 10,000 songs in a row with no talent or commercials, you’re just another station.
If, in the description of how to win, you use “And then” more than once, you’re screwed. Some people refer to this as ‘jumping through hoops’.
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