What Would The Jimmy’s Do?

What Would The Jimmy’s Do?

by | Dec 14, 2014 | Business of Radio, Promotions

I think you can really separate and weed out the Great Stations from the Not So Great Stations when you look at what they do when something like Sandy Hook occurs. Or, when you look at their promotional calendar two weeks before Christmas.

This is it. Our the mid-point of our Meat & Potatoes promotional season. Halloween into Thanksgiving into Christmas into New Years. One amazing opportunity after another after another to market the station, make money, create buzz and close out the year with a bang, not a thud.

When The World Is Watching

When The World Is Watching

by | Jul 22, 2014 | Business of Radio

Radio is seemingly at its best when we’re “real” and drop any pretense of trying to be cool and funny.  The great stations, the truly legendary stations are the ones that will drop everything when some big, important and impactful occurs in their community.   So,...