Electile Dysfunction
Watch the candidates. Watch how they work a crowd and where they are on any given day. They’re doing the same thing we do every day: running for our jobs.
The Power Of A “Mall Idea”
With BDS and social media trending and all of the other opportunities for low-effort research and analysis, Radio has kind of forgotten that sometimes, you just need to go out and talk to people. It’s the best market research ever. Wild in San Francisco...
Inter & Outerviews
I remember the morning that Mancow blocked the Bay Bridge pretty clearly. It’s hard to forget when a GM calls and leaves a breathless voicemail that said “Turn on CNN!” followed by a dial tone. The biggest bacchanalia of a press orgy that I’ve ever seen...
The One With The “Friends” Reference
When I’m on the road, I always try to squeeze in a meeting with the morning show because they’re hopefully the most creative entity in the building, and creative people inspire me. What you find with great talent is that they’re really inquisitive. They ask...
The Carol Frey Theory Of Product Placement
How can you increase the odds of getting visibility? There are times and places where you know you are going to be swarmed with TV crews.
Semantics & The Joy Of Word Play
Radio is not about minimalism, it’s about maximalism. About taking what we say and spinning it so that we appear larger than life.
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