The 90’s Strike Back
The 90’s were good and Radio is cyclical so they were bound to come back. And this is a good thing.
When Disaster Comes To Town
As a broadcaster- I’ve felt about an inch tall. The need is so great – it’s hard to even know where to begin. When something happens somewhere else, even maybe in the next county, it’s easy to jump in and organize a drive or a fundraiser. But when it’s you – you’re actually in survival and reporting mode.
The Small Town America Beer Display Theory of Radio Wars
The first five days of any radio station are the important in its life cycle, which seems to be lost on quite a few people.
After a few months of “establishing our music position” and playing 10,000 songs in a row with no talent or commercials, you’re just another station.
Burn After Reading
If you ever get your ass handed to you, and I mean like in a brutal way, you hopefully learned from it. Because if you didn’t then it was a really wasted experience. While it was happening, yeah, it sucked. It was like being in a car crash in slow motion while having...
The Dominoes Theory Of Promotions
The audience has the attention span of a Golden Retriever. So get a calendar, write in what you know you have coming up and start filling in the blanks. Like a row of dominoes.
The Dang Factor
When a listener feels they can get away with not listening to you, it will be hard to get them back. That’s what happens when you lose your Dang.
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