As a broadcaster- I’ve felt about an inch tall. The need is so great – it’s hard to even know where to begin. When something happens somewhere else, even maybe in the next county, it’s easy to jump in and organize a drive or a fundraiser. But when it’s you – you’re actually in survival and reporting mode.
The first five days of any radio station are the important in its life cycle, which seems to be lost on quite a few people.
After a few months of “establishing our music position” and playing 10,000 songs in a row with no talent or commercials, you’re just another station.
The audience has the attention span of a Golden Retriever. So get a calendar, write in what you know you have coming up and start filling in the blanks. Like a row of dominoes.
When a listener feels they can get away with not listening to you, it will be hard to get them back. That’s what happens when you lose your Dang.
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