by Paige Nienaber | Oct 20, 2018 | Business of Radio, social media
Do we need continual 24/7 social media content? Absolutely. Are we limited in the number of bodies who can help us achieve that? Also absolutely. I’m not anti-auto-post too much, but just put a tiny bit of effort into it.
A day on social media should be like a series of plays on a football field: a strategic mix of passes and runs that keep the opponents second guessing the next move. Your audience should feel almost required to check your pages every day because they could miss something. It’s the same formula that great TV shows have.
by Paige Nienaber | Sep 15, 2018 | Business of Radio
Sending out press releases should be a part of the plan with any big campaign, stunt or promotion. There’s a million books on how to write a press release. The only suggestion I have is not to be hypey. You want to give them the info without editorializing or without sounding boring. There’s a middle ground. Always include contact info and some basic stats about the radio station. So, you want to tell them who, where, when and why without it sounding like the results of a physical. Or without it sounding like you’re asking for a free commercial.
by Paige Nienaber | Jun 7, 2018 | Business of Radio, Contest, Promotions
Do you want to win, or do you want to follow the rules? I think you can do both, but sometimes you have to make a tough decision and beg for forgiveness. I got called on the carpet to explain why I had changed a weekend contest early on a Friday evening. I explained that it was simple: the competition was beating us, and did we want to follow the rules or did we want to win.
by Paige Nienaber | May 15, 2018 | Business of Radio, morning show, Promotions, Street Teamers
Street Teamers are far more likely to be approached and asked a question about the programming or promotions of a radio station than anyone else on the staff. So it kind of behooves them to have the answers. Being an effective representative of the radio station is a lot more than wearing a clean T-shirt and having above-average hygiene. It’s about having knowledge of the brand and being able to share it with the listeners and listeners-to-be.
by Paige Nienaber | Apr 8, 2018 | Business of Radio, Promotions
Using rudimentary math, it would figure that if we can get more than 4% of people to play our contests and maybe even get that number up to, say, 8%, then we’ll be doing pretty well.
There’s a reason we can’t get that number over 4% and that’s because most of the contests that we clutter the airways with are really just wallpaper. I would categorize most group contests that way. They’re just….there. They’re not compelling, they don’t play to anybody other than the 4% of people we have hyper focused on and they rarely accentuate or build your stationality.
Think beyond the tiny number of people with their landlines and broaden your horizons; try to suck in the whole audience to stop and become engaged. If it doesn’t double your audience, it’s still not going to drag the numbers down like a wallpaper contest can.
by Paige Nienaber | Feb 14, 2018 | Business of Radio, Interns, Promotions, Street Teamers
When I go around and do Street school with the radio stations every spring and train in their promo teams, one of the things that I highlight at the very beginning, is that when you meet somebody on the street they interviewing you for the job of being their favorite...
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