by Paige Nienaber | Jun 7, 2019 | Business of Radio, Contest, Promotions
Promotions is often the Art of being relevant, topical and in-the-moment. Between Chases Calendar of Events and social media, it’s pretty easy to gauge what’s trending and what kind of stupid holiday like “Talk Like A Pirate Day” might be fodder for doing something with it. Sometimes you don’t even need matrices and algorithms to know that there’s an opportunity, like, when, everyone in town is losing their minds about your team making it to the playoffs. That’s a given.
by Paige Nienaber | Apr 1, 2019 | Business of Radio, Promotions
“Mary Richards. On ‘The Mary Tyler Moore Show’. Whenever she had a party, it was a disaster. No one would come or there was a blizzard or something bad happened.”
by Paige Nienaber | Feb 27, 2019 | Business of Radio
The first five hours are the most important fives hours in the life of a station. With Mark Adams riding Wild 94.9 to the top rank in San Francisco, and watching yet another failed station launch last week (“We’re going to play 10,000 songs with no commercials or DJ’s!”), I thought it would be fun to boast a little.
by Paige Nienaber | Feb 10, 2019 | Business of Radio, Contest, Promotions
It’s fun to watch the competition, locked into a national contest, just get pummeled with promotions.
by Paige Nienaber | Nov 12, 2018 | Business of Radio, Promotions
Gather ‘round kiddies and let your good old Uncle Paige tell you a scary Christmas story. “A scary Christmas story Uncle Paige?” Yes Erin. Climb up here. The rest of you crowd around. Now all of you get real close and I’ll tell you a story. A sad...
by Paige Nienaber | Oct 20, 2018 | Business of Radio, social media
Do we need continual 24/7 social media content? Absolutely. Are we limited in the number of bodies who can help us achieve that? Also absolutely. I’m not anti-auto-post too much, but just put a tiny bit of effort into it.
A day on social media should be like a series of plays on a football field: a strategic mix of passes and runs that keep the opponents second guessing the next move. Your audience should feel almost required to check your pages every day because they could miss something. It’s the same formula that great TV shows have.
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