by Paige Nienaber | Jul 4, 2020 | Business of Radio, Contest, Interns, Promotions
“Creating” a contest or an event or a promotion is an exercise in problem solving. Facebook is a great facilitator of research. It makes focus grouping 30 non-Radio friends with “Hey, Brad Paisley wants to do something creative on Zoom” instant and easy. We’re only as good as our ideas and there’s a whole resource for them that we’ve never tapped.
by Paige Nienaber | Jun 2, 2020 | Business of Radio, Contest, Pandemic, Promotions
2020 is going to be The Summer Of Outdoors. The summer when people are going to find every excuse imaginable to be in their gardens or pools or biking or hiking or walking their dogs or grilling in their driveways. So, nice, concise, sterile breaks aren’t going to reflect that.
by Paige Nienaber | Jan 19, 2020 | Business of Radio, morning show, Promotions
With all of the talk about “live and local” we have an opportunity to really step-it-up in that department.
There are an increasing number of brands that you can listen to for an hour and literally have no idea where they are. So, there-in lies the opportunity. What features or promotions are there that you can add a local spin to?
by Paige Nienaber | Dec 7, 2019 | Business of Radio, morning show, Promotions
Here’s what you should do while everyone is cleared out and on vacation after Christmas; write “1%” on a sheet of paper, run off a bunch of copies and post it around the station. Why? Because that’s your goal for 2020. To get just 1% more of your listeners engaged, activated and playing your contests.
by Paige Nienaber | Nov 26, 2019 | Business of Radio, social media
How good is your brand’s social media customer service?
by Paige Nienaber | Jul 22, 2019 | Business of Radio, Promotions
I’ve begun to realize that as I get older, I tend to start stories with “So…”. As in “So…I reckon it was aught two and Caleb and I went up to the county seat to scutch flax for Widow Holmvig…” So…I reckon it was aught six and I was consulting...