3, 2, 1….Launch
The first five hours of a station’s existence are its most important five hours.
Electile Dysfunction
Watch the candidates. Watch how they work a crowd and where they are on any given day. They’re doing the same thing we do every day: running for our jobs.
DJ Like A Pirate Day (“Aargh” Is Implied)
“Hey, it’s almost 10. Turn on the radio. Seacrest is about to start.” Said no one, ever. I was on Maui and visiting with a friend who had successfully fought and beat cancer like it was her bitch. A celebration was in order. And on Maui, a place so laid...
The Power Of A “Mall Idea”
With BDS and social media trending and all of the other opportunities for low-effort research and analysis, Radio has kind of forgotten that sometimes, you just need to go out and talk to people. It’s the best market research ever. Wild in San Francisco...
Inter & Outerviews
I remember the morning that Mancow blocked the Bay Bridge pretty clearly. It’s hard to forget when a GM calls and leaves a breathless voicemail that said “Turn on CNN!” followed by a dial tone. The biggest bacchanalia of a press orgy that I’ve ever seen...
The One With The “Friends” Reference
When I’m on the road, I always try to squeeze in a meeting with the morning show because they’re hopefully the most creative entity in the building, and creative people inspire me. What you find with great talent is that they’re really inquisitive. They ask...
A Holiday Wishlist for 2016
A Red Ryder BB Gun With A Compass In The Stock And This Thing That Tells Time and Other Things To Ask For For Christmas It’s that time of year when God, proving that He has a sense of humor, will reach out to stations and ask “If there was something you really...
Promotions With A Pay Off
A couple of years ago one of the PD’s that I consult reached out and asked me for something that would juice a little noise about the morning show, tr: do something that would get people going into work and asking their coworkers “Did you hear what happened on...
The Strom Thurmond Theory Of Marketing
One of the hotels that I regularly layover at in Minneapolis has all new front desk staff spend a day at the airport, familiarizing themselves with every element of the operation. They do this so when some stressed out women with three screaming kids calls from...
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