The “And Then” Theory Of Convoluted Contesting
If, in the description of how to win, you use “And then” more than once, you’re screwed. Some people refer to this as ‘jumping through hoops’.
A Slight Exaggeration
There are so many metaphors that tie Radio to politics and even romance. And since some of these are fairly large, I guess they would be megaphors. Politicians are prone to embellishing the truth. I know. It’s a shock. Do you need to sit down and collect your...
An Ode To James Garner
People who have known me for any length of time know that I would run across a crowded freeway for a bratwurst, I made my first million by creating and trademarking the term “Adult Super Store”, I actively search out and chronicle travel filth, and I’ll fight anyone...
Promotions With A Little Arch
A great promotion is like a movie. There’s a beginning. There’s a middle. Stuff that’s unexpected could happen. And then there’s an end.
The Devaluation of The Dollar
I want to apologize for the title of this blog. My digital person, Isabel, read some piece about how people with degrees in Economics are the new Money Demo, so she gave me a list of key words to work into our content. Like “gold standard”, “market fluctuation” and...
A Memo From The Boss To Radio
Bruce fires you up, winds you up and sends you on your way. You can listen to stations where people are having fun…and it just envelopes everything they do.
The word on the street teamers
When it comes to concerts and other huge community events, whoever has the most bodies wins. Here is my mathematical equation for how many interns/street teamers you should have when the end of May hits.
The Arlyn P. Theory Of Hiring A Promotion Director
It takes a special kind of person to work in Promotions. You should have a sense of humor. You should have an insane work ethic. You should be creative but also have mad detail skillz™.
Flight Attendant Wendy’s Guide To Remotes & Appearances
We have things that we’re going to do over and over until it becomes routine, but maybe for the person attending your event it’s their first Radio thing.
The Greatest Launch Of All
You know you had a good and successful launch when, 19 hours into it, you pull into a McDonalds in St. Pete and are swarmed by highschoolers yelling that they loved us and “You’re the station that doesn’t suck.”
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