The Time I Almost Got Fired Because Of Prince
Do you want to win, or do you want to follow the rules? I think you can do both, but sometimes you have to make a tough decision and beg for forgiveness. I got called on the carpet to explain why I had changed a weekend contest early on a Friday evening. I explained that it was simple: the competition was beating us, and did we want to follow the rules or did we want to win.
The ’10 Questions A Day’ Theory Of Street Teaming
Street Teamers are far more likely to be approached and asked a question about the programming or promotions of a radio station than anyone else on the staff. So it kind of behooves them to have the answers. Being an effective representative of the radio station is a lot more than wearing a clean T-shirt and having above-average hygiene. It’s about having knowledge of the brand and being able to share it with the listeners and listeners-to-be.
Double Your Ratings In 2018
Using rudimentary math, it would figure that if we can get more than 4% of people to play our contests and maybe even get that number up to, say, 8%, then we’ll be doing pretty well.
There’s a reason we can’t get that number over 4% and that’s because most of the contests that we clutter the airways with are really just wallpaper. I would categorize most group contests that way. They’re just….there. They’re not compelling, they don’t play to anybody other than the 4% of people we have hyper focused on and they rarely accentuate or build your stationality.
Think beyond the tiny number of people with their landlines and broaden your horizons; try to suck in the whole audience to stop and become engaged. If it doesn’t double your audience, it’s still not going to drag the numbers down like a wallpaper contest can.
Revisiting The Promotional Genius of MTV
There’s no doubt that there’s a generation of Radio People who the significance of the first decade of MTV, would be totally lost on them. MTV was basically Radio. But with a visual. The programming was based on Radio. The people who created it and 4 of the five first VJ’s were all from Radio. Bob Pittman and the rest took great, classic radio promotional concepts that we will still do, and add a visual to them. The methodology was usually the same: send in a post card. And that’s fine. Great prizes are usually bigger than the way we award them.
The Kent Dorfman Guide To Getting A Gig
When I go around and do Street school with the radio stations every spring and train in their promo teams, one of the things that I highlight at the very beginning, is that when you meet somebody on the street they interviewing you for the job of being their favorite...
The Cool Carl Paranski Theory Of Cool
Looking back at high school you realize that really, there were maybe one or two people who were actually cool. And they were cool because they didn’t try to be cool. They were kind of above all that stupidity. They were just themselves and if you didn’t like them, well, that’s alright. Cool? That’s just something you are.
The 90’s Strike Back
The 90’s were good and Radio is cyclical so they were bound to come back. And this is a good thing.
The Chinese Menu Theory of Christmas Radio Promotions
We’re on the cusp™ of a season where there are a lot of potential menu items (promotions) being shoved down our throats by servers (advertisers) and no one has ever won when they get everything on the menu, ie, you have 63 promotions on the air in December. You don’t win because it’s a morass of Win-A-Gift-Cards and the clients don’t win because their promotion is sinking in the morass.
I’ve always applied the Chinese Menu Theory of Christmas Promotions. We have three promotions and everyone is invited to be a part of one.
When Disaster Comes To Town
As a broadcaster- I’ve felt about an inch tall. The need is so great – it’s hard to even know where to begin. When something happens somewhere else, even maybe in the next county, it’s easy to jump in and organize a drive or a fundraiser. But when it’s you – you’re actually in survival and reporting mode.
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