We Are (Almost) The Champions And Other Great Moments In Playoff History
Promotions is often the Art of being relevant, topical and in-the-moment. Between Chases Calendar of Events and social media, it’s pretty easy to gauge what’s trending and what kind of stupid holiday like “Talk Like A Pirate Day” might be fodder for doing something with it. Sometimes you don’t even need matrices and algorithms to know that there’s an opportunity, like, when, everyone in town is losing their minds about your team making it to the playoffs. That’s a given.
Caller 10,000: The Time MTV Gave Away A Date With Prince
Radio contests NEED sizzle and excitement and pending outcomes. So, with the $1000 Free Money Cash Hook Up, ask yourself, is anyone going to remember that contest 33 years from now? 33 minutes from now?
“The Mary Richards Party” Explanation For Promotional Disasters
“Mary Richards. On ‘The Mary Tyler Moore Show’. Whenever she had a party, it was a disaster. No one would come or there was a blizzard or something bad happened.”
The Birth Of A Station
The first five hours are the most important fives hours in the life of a station. With Mark Adams riding Wild 94.9 to the top rank in San Francisco, and watching yet another failed station launch last week (“We’re going to play 10,000 songs with no commercials or DJ’s!”), I thought it would be fun to boast a little.
Bit Marketing, or, Promotions With No Budget
It’s fun to watch the competition, locked into a national contest, just get pummeled with promotions.
Lights, Camera…Movies
We can overthink prizing and get caught up such exciting and needle-freezing contests as The $1000 Free Money Text. People love movies. They’re the Entertainment Universal so these will always great prizes. What can you do to make your screenings or ticket giveaways, if not special, at least better than the other stations in town?
Uncle Paige’s Annual Christmas Tale
Gather ‘round kiddies and let your good old Uncle Paige tell you a scary Christmas story. “A scary Christmas story Uncle Paige?” Yes Erin. Climb up here. The rest of you crowd around. Now all of you get real close and I’ll tell you a story. A sad...
Auto-posts And Other Signs Of The Impending Apocalypse
Do we need continual 24/7 social media content? Absolutely. Are we limited in the number of bodies who can help us achieve that? Also absolutely. I’m not anti-auto-post too much, but just put a tiny bit of effort into it.
A day on social media should be like a series of plays on a football field: a strategic mix of passes and runs that keep the opponents second guessing the next move. Your audience should feel almost required to check your pages every day because they could miss something. It’s the same formula that great TV shows have.
Press Releases For Dummies
Sending out press releases should be a part of the plan with any big campaign, stunt or promotion. There’s a million books on how to write a press release. The only suggestion I have is not to be hypey. You want to give them the info without editorializing or without sounding boring. There’s a middle ground. Always include contact info and some basic stats about the radio station. So, you want to tell them who, where, when and why without it sounding like the results of a physical. Or without it sounding like you’re asking for a free commercial.
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