by Paige Nienaber | Jun 5, 2013 | Promotions
Radio is very much the follower when it comes to trends. Mark Adams at CBS in Houston is pretty enlightened and observant and is generally 3-6 months ahead of the rest of radio when it comes to stuff. He told me about youtube about a full year before I ever heard...
by Paige Nienaber | May 24, 2013 | Promotions
Rick Thomas, who was recently repatriated to the mainland and K-Earth after working in paradise for fives years (Hawaii), is a Wise Dude. Not a Wise Man. Unless he shows up at a department head meeting with myrrh. Early on in our business relationship, there...
by Paige Nienaber | May 15, 2013 | Promotions
Radio has always been awful at promoting our “stuff” and I somehow have to believe that that factors into the ridiculously low percentage of people who play our contests. If I put an ad in my local paper and said “This Saturday at 1 pm, I’m going to give ONE THOUSAND...
by Paige Nienaber | May 7, 2013 | Promotions
We’re pretty passive when it comes to going after numbers. We try to play the best music, we try to entice some people to join in with contesting and marketing and we spam them on social media. With diaries and the ability to manipulate entries through top of mind and...
by Paige Nienaber | Apr 30, 2013 | Promotions
PPM has done a wonderful job of showing us what drives people away. But it doesn’t show us what brings them in. As a Promo Guy I like PPM because we can do something loud and noisy like a stunt and BING watch the meters pop. This of course elicits a “Duh”. If...
by Paige Nienaber | Apr 17, 2013 | Promotions
Shopping malls are the great undiscovered venue for audience research. Seriously? When was the last time you went out and talked to people as opposed to hovering over a TPS report? Wild 107.7/now-94.9 was a flailing enterprise as they tried to figure out their niche...
by Paige Nienaber | Apr 5, 2013 | Uncategorized
The evolution of a summer umbrella, a moniker for the stations’ activities during the Summer, pretty much began and ended with “The (Dial Position) Days Of Summer” in 1981. 99% of stations that have used it, didn’t use it so that it had any meaning. It was just a...
by Paige Nienaber | Apr 4, 2013 | Uncategorized
Again, you want 20. Minimum. That insures you have three left by the end of the summer. Polite is nice. Shy isn’t. You want to screen for people who are out-going and aren’t going to hide in the van. Look for people who have skillz™. Like Intern Gabby at KZIA who...
by Paige Nienaber | Apr 4, 2013 | Promotions
Most stations acknowledge this with a St. Patricks Day-ish club gig: just changing the name of their Saturday night bar gig and adding in “Corona specials ‘till midnight!”. Yee hah. [divider divider_type=”colored”][/divider] Obviously, if there is a local...
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