by Paige Nienaber | Sep 19, 2013 | Promotions
I’ve always known that it takes a certain kind of person to “get” me and that there are far more people that I scare the crap out of. The second group generally are managers and directors who don’t like deviating from the game plan (some of the greatest promotions of...
by Paige Nienaber | Sep 8, 2013 | Promotions
Every Friday afternoon your audience, plowing along on that dismal highway of life, spots an off ramp and for two days take a detour. Their mindset changes. Their pace changes. Their priorities change. And as a radio station, you kind of need to reflect that or appear...
by Paige Nienaber | Aug 28, 2013 | Promotions
It would be difficult to find a boy who grew up in the Twin Cities in the 60’s and 70’s, who didn’t dream of becoming either Harmon Killebrew or Bert Blyleven. The Killer effortlessly swatting balls into the upper deck at the old Met. [dropcaps...
by Paige Nienaber | Aug 20, 2013 | Promotions
I’ve always said that Radio is the Bad Self Esteem Medium. Honestly, if you dug not-too-far back into the mental health evaluations of most of its employees, you’d find a psych ward of Freudian Failures. Case in the point, we’re the only medium whose main focus...
by Paige Nienaber | Aug 7, 2013 | Promotions
“Hall Vibe” is very under-rated. When people ask me about qualities that great radio stations have, “Hall Vibe” is always at the top. Because you can hear it on the air. Honestly, I could name a slew of no-longer-great stations that the loss of the fun in the...
by Paige Nienaber | Jul 24, 2013 | Promotions
Last week I revisited my brief journey through Film School and the stuff that I actually learned from it, and that, not surprisingly, applies to another facet of Show Business: Radio. Television has some applications for us too. Think about it. They’ve done ALL...
by Paige Nienaber | Jul 16, 2013 | Promotions
When I was at one of the many colleges I attended over the better part of a decade, I saw a class offered on “Film”. I thought to myself, which is usually the best way to do it, “Huh, self. I like films. And to get three credits for watching them? That’s a...
by Paige Nienaber | Jul 2, 2013 | Promotions
There’s something about “heights” that takes promotions to a new level. (I’m sorry: I agonized over that line for at least 30 seconds and there was no way to make it sound less cornball) [dropcaps type=”colored”]W[/dropcaps]hen I do Street School with the...
by Paige Nienaber | Jun 20, 2013 | Promotions
I remember in the not so distant past watching a TV spot for a radio station with all of these smiling, happy, racially mixed Up With People clones dancing on the street and raving about the station. And I looked at them and thought, “They flew in models from LA....
by Paige Nienaber | Jun 11, 2013 | Promotions
I had a VP task me one time to listen to one of his stations and challenged me to “Tell me what market they’re in. Seriously. Pretend you don’t know, listen for an hour and honestly tell me that anything outside of the ID and address mentions in spots would indicate...
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