by Paige Nienaber | Feb 11, 2014 | Promotions
Arbitron has always been the great whipping boy of Radio. When we drop unexpectedly and dramatically, it’s because “(Bad word removed since the internet is no place for profanity) screwed it up. Again.” And when we go up, it’s because “(Really bad word for an act that...
by Paige Nienaber | Jan 26, 2014 | Promotions
In Minnesota we have some annual seismic shifts in your lifestyles and they all seem to have “Opener” as a suffix. Deer opener. Fishing opener. Duck opener. Twins/Vikings home opener. And of course, “The friggin’ beer ain’t a twist off Wally. Get me da opener, will...
by Paige Nienaber | Jan 3, 2014 | Promotions
Resolution #9 It’s very easy to leave the web and social media alone since many of your have actual departments that do that. But you should seriously take a minute a day just to spot check what’s getting posted. If you’re at a station in Florida in June and someone...
by Paige Nienaber | Dec 7, 2013 | Uncategorized
I was never good with resolutions. The one about the thing at the place with the stuff? I didn’t make it past noon on the 1st inability to commit and my weak resolve. Damn. Damn. Damn. Here are a few things to resolve for 2014: • If someone says “But, in a PPM...
by Paige Nienaber | Nov 25, 2013 | Promotions
Gather ‘round kiddies and let your good old Uncle Paige tell you a scary Christmas story. “A scary Christmas story Uncle Paige?” Yes Erin. Climb up here. The rest of you crowd around. Now all of you get real close and I’ll tell you a story. A sad story about a radio...
by Paige Nienaber | Nov 14, 2013 | Promotions
When discussing Radio and marketing, there are a lot of valid political metaphors and analogies that get bandied ™ about. It is a lot like a campaign and when people are strapping on meters or filling out diaries they’re voting for or against you. Hopefully you shook...
by Paige Nienaber | Nov 4, 2013 | Promotions
Next week’s blog post will be about Promotional Positions and will offer up an exercise we do whenever we launch a station, or know we’re going to be launched on. It’s also outstanding just as a look back at the year as we head into ’14 and see what we need to lock...
by Paige Nienaber | Oct 28, 2013 | Promotions
I’ve never claimed to be the brightest person out there and, in fact, I’m pretty much living up to all of my 8th grade student advisor’s expectations but without the orange jump suit. I was on the fence re: Google until just recently. They might actually be more than...
by Paige Nienaber | Oct 11, 2013 | Promotions
You would pretty much have to be deprived of all your senses to be unaware that Halloween is upon us. I include Taste and Smell before of Pumpkin Spice beverages. One of my favorite Michael Martin quotes regarded a radio station whose website was literally...
by Paige Nienaber | Oct 4, 2013 | Promotions
KSFM in Sacramento has been a monster for many years. Just one of those really successful stations that is consistent and large and fun. One of the secrets to their winning has been great morning shows. They’ve consistently had great morning shows. Lots of them, but...
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