We can overthink prizing and get caught up such exciting and needle-freezing contests as The $1000 Free Money Text. People love movies. They’re the Entertainment Universal so these will always great prizes. What can you do to make your screenings or ticket giveaways, if not special, at least better than the other stations in town?
Do we need continual 24/7 social media content? Absolutely. Are we limited in the number of bodies who can help us achieve that? Also absolutely. I’m not anti-auto-post too much, but just put a tiny bit of effort into it.
A day on social media should be like a series of plays on a football field: a strategic mix of passes and runs that keep the opponents second guessing the next move. Your audience should feel almost required to check your pages every day because they could miss something. It’s the same formula that great TV shows have.
Sending out press releases should be a part of the plan with any big campaign, stunt or promotion. There’s a million books on how to write a press release. The only suggestion I have is not to be hypey. You want to give them the info without editorializing or without sounding boring. There’s a middle ground. Always include contact info and some basic stats about the radio station. So, you want to tell them who, where, when and why without it sounding like the results of a physical. Or without it sounding like you’re asking for a free commercial.
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