by Paige Nienaber | Jun 7, 2019 | Business of Radio, Contest, Promotions
Promotions is often the Art of being relevant, topical and in-the-moment. Between Chases Calendar of Events and social media, it’s pretty easy to gauge what’s trending and what kind of stupid holiday like “Talk Like A Pirate Day” might be fodder for doing something with it. Sometimes you don’t even need matrices and algorithms to know that there’s an opportunity, like, when, everyone in town is losing their minds about your team making it to the playoffs. That’s a given.
by Paige Nienaber | May 16, 2019 | Contest, Promotions
Radio contests NEED sizzle and excitement and pending outcomes. So, with the $1000 Free Money Cash Hook Up, ask yourself, is anyone going to remember that contest 33 years from now? 33 minutes from now?
by Paige Nienaber | Apr 1, 2019 | Business of Radio, Promotions
“Mary Richards. On ‘The Mary Tyler Moore Show’. Whenever she had a party, it was a disaster. No one would come or there was a blizzard or something bad happened.”
by Paige Nienaber | Feb 27, 2019 | Business of Radio
The first five hours are the most important fives hours in the life of a station. With Mark Adams riding Wild 94.9 to the top rank in San Francisco, and watching yet another failed station launch last week (“We’re going to play 10,000 songs with no commercials or DJ’s!”), I thought it would be fun to boast a little.
by Paige Nienaber | Feb 10, 2019 | Business of Radio, Contest, Promotions
It’s fun to watch the competition, locked into a national contest, just get pummeled with promotions.
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