“Creating” a contest or an event or a promotion is an exercise in problem solving. Facebook is a great facilitator of research. It makes focus grouping 30 non-Radio friends with “Hey, Brad Paisley wants to do something creative on Zoom” instant and easy. We’re only as good as our ideas and there’s a whole resource for them that we’ve never tapped.
2020 is going to be The Summer Of Outdoors. The summer when people are going to find every excuse imaginable to be in their gardens or pools or biking or hiking or walking their dogs or grilling in their driveways. So, nice, concise, sterile breaks aren’t going to reflect that.
As some semblance of what is and what isn’t normal returns to our lives, we need to look into the near future and start ramping up plans for the summer. Knowing that people are going to be “out” (safely and distanced) at every opportunity, maybe that’s your Summer umbrella: Get Out, And Stay Out. And the focus is all of the stuff above and more. Boating. Golfing. Backyard gatherings. Barbecues.
A sign of a great Radio campaign is when people can sing the jingle 40 years later. And great copy will sell spots.
People are locked down, quarantining and are scared. So maybe there are things we can do to help them through this. This could be a chance for us to remind ourselves and our listeners that we can be more than just a wacky morning show top. Help the listeners. Help your clients. And help your stations. It’s a scary time but we got these silly things called licenses for just these kinds of moments.
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