When Promotions Attack #6: The Time A Platinum-Selling Artist Performed For 11 Kids In A High School Auditorium
Promos are often viewed as spots and that you really need to do more than just run some imaging. You need a ground assault.
Can I Have A T-Shirt?
For a Millenia we have been giving shirts to people and have pretty much trained the global populace that if they ask, they could get a shirt. And let’s be honest: people will ask stations that they’ve never heard of for a shirt.
Death Defying Tales From The Radio Trenches
In 2010 I was consulting a station and it was pretty evident early on that the General Manager didn’t like me. This would have made my mom apoplectic: “How could she not like you?!” My services had been foisted on her by corporate and frankly, she was stuck with me....
The Worst Radio Promotion…EVER
Radio Life is about stories. It’s about friends and coworkers and rehashing the highs and lows of our careers. And just about everyone has had their own disaster tale, and when someone tells me that “Nope, never had a contest calamity”, I’ll suggest that maybe they’re not trying hard enough.
Great homerun hitters go up to the plate and they swing. And they usually have the most strikeouts on their team but, when they connect, that stands erupt and they’re mobbed at home plate.
This is not one of those moments. This is the kind of experience that, years later, you still kind of get involuntary full-body shivers.
This is….The KDWB Blimp.
W.W.L.D. (What Would Listeners Do)
“Creating” a contest or an event or a promotion is an exercise in problem solving. Facebook is a great facilitator of research. It makes focus grouping 30 non-Radio friends with “Hey, Brad Paisley wants to do something creative on Zoom” instant and easy. We’re only as good as our ideas and there’s a whole resource for them that we’ve never tapped.
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