by Paige Nienaber | May 24, 2013 | Promotions
Rick Thomas, who was recently repatriated to the mainland and K-Earth after working in paradise for fives years (Hawaii), is a Wise Dude. Not a Wise Man. Unless he shows up at a department head meeting with myrrh. Early on in our business relationship, there...
by Paige Nienaber | May 15, 2013 | Promotions
Radio has always been awful at promoting our “stuff” and I somehow have to believe that that factors into the ridiculously low percentage of people who play our contests. If I put an ad in my local paper and said “This Saturday at 1 pm, I’m going to give ONE THOUSAND...
by Paige Nienaber | May 7, 2013 | Promotions
We’re pretty passive when it comes to going after numbers. We try to play the best music, we try to entice some people to join in with contesting and marketing and we spam them on social media. With diaries and the ability to manipulate entries through top of mind and...
by Paige Nienaber | Apr 30, 2013 | Promotions
PPM has done a wonderful job of showing us what drives people away. But it doesn’t show us what brings them in. As a Promo Guy I like PPM because we can do something loud and noisy like a stunt and BING watch the meters pop. This of course elicits a “Duh”. If...
by Paige Nienaber | Apr 17, 2013 | Promotions
Shopping malls are the great undiscovered venue for audience research. Seriously? When was the last time you went out and talked to people as opposed to hovering over a TPS report? Wild 107.7/now-94.9 was a flailing enterprise as they tried to figure out their niche...
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