Anti-Social Media
Radio has, like we always seem to do, take something like social media and look at it with a very one dimensional vision: “Hey Bob, now we have another way to spam and annoy our audience.”
Granted, it would require “work” and “effort” but Twitter and Facebook have given us wonderful ways to court listeners and create fans.
Terms That Need To Be Killed Off
As members of the esteemed Communications Field I don’t think it’s lost on anyone that we fall into traps, ruts, patterns and other lawn hazards when it comes to naming features.
Tommy Kramer had a great line: “”If everyone is doing something, DON’T DO IT.” So why would you have a weekend theme or prize term that’s been used by everyone else in town,
It’s All About The Balls
If you think about it (and I do, late at night, in the dark, playing with my guns, updating my Enemies List) promotionally, great things come in round sizes. Let’s discuss, shall we? We’re in Show Business. If the lottery just had a fish bowl with some...
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