Paige Nienaber’s Excellent Adventure
Promotions as applied to Radio, gaming or anything else requires that you know the audience and what they would actually pay money for. Beefy tee “fun run shirts” aren’t going to move the needle in 2023.
The Time KGGI/Riverside Moved To Iowa
If I had a Mantra (and I really do need one)(plus an affectation like a monocle or a walking stick) it would be that I hate to see stations miss opportunities. We have all of these opportunities that present themselves, and how many have you actually seized on and done something with? Great radio stations dig and scavenge for opportunities.
The Helmer Johnson Theory of Morning Show Characters
We spend so much time trying to create stuff when our answers might be in the audience. You just need to have the radar up for these people who, for a minute, might be passing through your orbit. And then get their number and find a way to use them. Listeners are truly an untapped resource for content and when someone “unique” calls in, grab them and hold on. You might have hit Gold.
Crimes & Misdemeanors
As the original social media, Radio has always been about storytelling and not just on the air, but at conferences, in bars and of course, on social media. War stories of amazing promotions, crazy coworkers, epic battles and the artists who we’ve met.
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