If you get a bunch of Programmers together, inevitably someone will bring up the time some AE agreed to do something atrocious or committed the station to doing something that, well, was a really bad idea. It can be soul crushing to see a station just waste a million dollar prize for a seemingly tiny sales opportunity knowing the insane lengths that people will go to try and just PURCHASE concert tickets.
Promotions as applied to Radio, gaming or anything else requires that you know the audience and what they would actually pay money for. Beefy tee “fun run shirts” aren’t going to move the needle in 2023.
If I had a Mantra (and I really do need one)(plus an affectation like a monocle or a walking stick) it would be that I hate to see stations miss opportunities. We have all of these opportunities that present themselves, and how many have you actually seized on and done something with? Great radio stations dig and scavenge for opportunities.
We spend so much time trying to create stuff when our answers might be in the audience. You just need to have the radar up for these people who, for a minute, might be passing through your orbit. And then get their number and find a way to use them. Listeners are truly an untapped resource for content and when someone “unique” calls in, grab them and hold on. You might have hit Gold.
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