by Paige Nienaber | Dec 14, 2014 | Business of Radio, Promotions
I think you can really separate and weed out the Great Stations from the Not So Great Stations when you look at what they do when something like Sandy Hook occurs. Or, when you look at their promotional calendar two weeks before Christmas.
This is it. Our the mid-point of our Meat & Potatoes promotional season. Halloween into Thanksgiving into Christmas into New Years. One amazing opportunity after another after another to market the station, make money, create buzz and close out the year with a bang, not a thud.
by Paige Nienaber | Nov 15, 2014 | Promotions
Blizzards generally are not a surprise. They don’t sneak up on you like a tornado or an earthquake or a rash 10-14 days after attending a bachelor party in Las Vegas. On New Years 2011, Fargo was going to get nailed. This was not a surprise. They’d been calling...
by Paige Nienaber | Oct 22, 2014 | Promotions
Have you ever worked at a station that didn’t have a superstar person up front? These game-changers, these intangible employees are often right in the heart of the demo, are usually true fans of the product, they meet more listeners than all of the other staff combined, and they literally establish the vibe when you walk in the door.
by Paige Nienaber | Sep 22, 2014 | Promotions
“Mrs. Radzek”. What an awful name perhaps only out-done by “Scut Farkus”. She ruled our 10th grade classroom with a heavy hand and haunts my dreams to this day. But there’s one positive thing she left me with and that’s an appreciation for Marshall McLuhan and...
by Paige Nienaber | Sep 1, 2014 | Promotions
First, with rare occasions such as golf and cologne, less is in fact not more. One of my favorite Clear Channel GM’s referred to that pogrom as “Our self-inflicted gunshot wound.” When teaching Street School and discussing signage at events I always remind the...
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