In a lot of places, the night show has become this sterile, chlorinated, dumbed down, music intensive four hours of wall paper. There’s a reason everyone sounds the same: it’s pretty hard to be unique and capture the vibe of the market when you’re sealed in a 10X10 studio cut off from the world.
It’s surprisingly hard to explain the concept of ‘cool’ to someone in Radio. It’s mindblowlingly frustrating to work with people who are content to be background music.
How can you increase the odds of getting visibility? There are times and places where you know you are going to be swarmed with TV crews.
Radio is not about minimalism, it’s about maximalism. About taking what we say and spinning it so that we appear larger than life.
Every Spring there is a prom story that ends up in the little Top Three Trends list that Facebook has. These stories are going to happen and if you keep your fingers crossed they’ll happen in your market. Then, get everyone together and ask the staff, “What’re we going to do with this?”
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