Every market has that suburb that it’s all right to make fun of. I’ve seen the same thing happen numerous times and with numerous morning shows. They intentionally or not threw a little attention at an oft-ignored corner of the market and became stars. It’s always good to know what community that is. And then test the waters occasionally to see if they have a sense of humor and then, who knows, you might move a whole town over into your win column.
I can handle when promotions don’t go perfectly but the thing that just makes my head do the whole Star Wars Death Star Blowed Up Thing is when stations miss opportunities to market themselves.
Missed opportunities suck. Write that on a post-it and stick it on your office wall.
The audience has the attention span of a Golden Retriever. So get a calendar, write in what you know you have coming up and start filling in the blanks. Like a row of dominoes.
When a listener feels they can get away with not listening to you, it will be hard to get them back. That’s what happens when you lose your Dang.
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