The first five days of any radio station are the important in its life cycle, which seems to be lost on quite a few people.
After a few months of “establishing our music position” and playing 10,000 songs in a row with no talent or commercials, you’re just another station.
Progressive signage to promote appearances and events and even simple cash contests. A line of cheerleaders spelling out a phrase is more likely to get a morning commuters attention than a quick 17 second promo that is indistinguishable from a spot for Maggengill in its energy and excitement level.
With Texas slowly draining and Irma now threatening the east coast, it’s maybe a good time to review one of our medium’s greatest strengths: being able to change the plan and be of assistance during crises.
The best part of being huge and successful: doing stuff that breaks the mold. It’s a freedom to have fun. Peculiar doesn’t have to be bad. Promotions is about getting noticed and being a little weird never hurt.
Promotions is the Art of Standing Out. And with Halloween that can be hard since every bar, legion hall or other establishment with a liquor license, on the planet, will have a party. What you need to do, to win, is to get the Professional Costume Crowd. So it’s a really good exercise in problem solving: how are we going to do something, like a food drive or a toy drive or a Valentines wedding or a Halloween party, that will crush everything else? Because why would you ever want to do something that wasn’t remarkable?
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