The Cool Carl Paranski Theory Of Cool
Looking back at high school you realize that really, there were maybe one or two people who were actually cool. And they were cool because they didn’t try to be cool. They were kind of above all that stupidity. They were just themselves and if you didn’t like them, well, that’s alright. Cool? That’s just something you are.
The 90’s Strike Back
The 90’s were good and Radio is cyclical so they were bound to come back. And this is a good thing.
The Chinese Menu Theory of Christmas Radio Promotions
We’re on the cusp™ of a season where there are a lot of potential menu items (promotions) being shoved down our throats by servers (advertisers) and no one has ever won when they get everything on the menu, ie, you have 63 promotions on the air in December. You don’t win because it’s a morass of Win-A-Gift-Cards and the clients don’t win because their promotion is sinking in the morass.
I’ve always applied the Chinese Menu Theory of Christmas Promotions. We have three promotions and everyone is invited to be a part of one.
When Disaster Comes To Town
As a broadcaster- I’ve felt about an inch tall. The need is so great – it’s hard to even know where to begin. When something happens somewhere else, even maybe in the next county, it’s easy to jump in and organize a drive or a fundraiser. But when it’s you – you’re actually in survival and reporting mode.
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